En Pirouette is a self composed dance album release developed under the artist name En Pirouette. The project encorporates photography, cover art, graphics, packaging, promotional items, all encompassed by a comprehensive brand system. The project's art direction evokes a dark aesthetic that follows the atmosphere of the music itself. This is a fully realized system that extends across platforms and works to showcase as many of my skills as possible.
Branding
Art Direction
Photography
Packaging
Graphics
Layout Design
Music Compositon
The visuals of this project are severe yet ethereal. This is achieved largely through the original photography which utilizes long expose times in complete darkness, paired with colored gel lights. A set of 9 different dancing figures is seen across artwork and merchandise as a motif that both further develops the brand into a more unique aesthetic and adds a more fun, unserious edge to an otherwise serious and cold style.
Store design that utilizes motifs from the brand's materials to create an all-encompassing space that embodies the spirit and aesthetics of the brand.
Photobook included in the deluxe CD edition that expands the album's aesthetic
