Hellbound is a personal skate branding project. The project includes logo development, custom graphics, and a cohesive brand language applied across apparel, decks, and promotional materials. Expanding beyond 2D applications, I created detailed 3D models of a flagship retail space featuring custom kiosks, and large-scale branded banners, translating the brand’s aesthetics into an immersive physical environment.
Branding
Art Direction
Layout Design
Experiential Design
The branding for this project is sleek and bold. It is fun, but severe enough to be taken seriously. Brand materials carry an edginess to them while maintaining a respectable level of maturity.
Store design that utilizes motifs from the brand's materials to create an all-encompassing space that embodies the spirit and aesthetics of the brand.
Lookbook that captures the brand's aesthetic and shows off particular motifs, patterns, icons, and imagery that is used throughout branding.
